Tutoring Service of New York

A small, dedicated group of educators wanted to enter a competitive tutoring market in Manhattan with a boutique brand that felt established, elite, and substantial. I developed a logo with alternates, brand palette and standards, a web and mobile app design, and a series of booklets.

BRANDING, LOGO DESIGN, APP DESIGN, WEB DESIGN, LAYOUT

Web app home screen. Since I was working directly with a developer, it was a fun challenge to iterate with them on the layout while considering that this should be modular for different modules to display or hide.

The web app allows for collaboration between the tutor and students with a question forum.

Comprehensive score reports on practice standardized tests.

Students and parents can browse past study session notes and assignments.

Practice tests can be submitted with an online scantron submission tool.